Improve Your Relationship With Clients
10 genius hacks to improve your relationship with clients.Ah, clients. On the one hand, it’s awesome to have them, because they give you money for stuff that you do. And that’s a good thing, because I prefer eating over not eating, and I have a burgeoning collection of Batman figures that I simply must maintain. […]
People-based marketing requires good people
Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its fullest.People-based marketing is grounded in the ability to really know the person to whom you are marketing. It’s not a new concept. From its earliest days with […]
Get the Most Downloads for Your App
App store optimization is the most cost-effective method to organically increase your installs.Many startups spend huge amounts of money on advertising, yet neglect app store optimization. App store optimization is the most cost-effective method to organically increase your installs for a couple of reasons: According to Forrester, a staggering 63 percent of all app installs come from general […]
6 Must-Do's for Effective Social Media Marketing
Six marketing experts give their best advice on how to grow an audience, regardless of your budget.A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing should be effective and affordable, and when done […]
Marketers must reclaim the word ‘innovation’
“What can brands do to reclaim the term and showcase true innovative ideas and ways of doing business before the word becomes redundant?”Innovation is everywhere. Speak to any brand and they will be looking to innovate, have innovation as part of an overall strategy or be looking at ways to weave innovative thinking into their business. But […]
Boost Your Creativity
10 tweaks to your morning routine to boost your creativity.My wife and I have very different morning routines. Our goals are the same: get the kids ready and go out the door — but we reach them in completely different ways. I like my routine, and I manage my time precisely: if item one doesn’t […]
Prioritize Context to Personalize Your Marketing
Learn from lifestyle, interests and purchase intent. Marketers know they need to personalize their messaging to reach and engage consumers. The problem is, they’re just not sure how to execute it successfully. Too often, they believe they can home in on personalization by identifying data patterns but that’s just one hurdle. More importantly, they need to prioritize […]
Creating an Influencer Marketing Campaign
Don’t hire an influencer for your social media marketing until you’ve considered these six things.Influencer marketing is rapidly growing in popularity and demand — there isn’t a more powerful marketing channel for driving brand awareness. Brands are quickly understanding that a successful campaign can’t just be thrown together — there are many components that must […]
Is coding a must-have skill for marketers?
Should marketers add coding to their ever growing skillset or is it better to build “whole-brained” teams that possess complementary skills? Highly creative, commercially savvy and digitally literate – just some of the attributes required of marketers in 2017. And it doesn’t stop there. Over the past few years there have been a growing number […]
Marketing and artificial intelligence
“The ways marketers are currently taking advantage of AI to transform their strategies.The headlines say ad tech is dying or even proclaim that it’s dead. Consolidation is inevitable, no doubt, but I suggest that ad tech is evolving. Anyone who says that ad tech is dying is simply looking in the wrong place. Sure, buying and […]
