The marketer’s guide to loyalty
The smart marketer’s guide to loyalty in a blockchain world.The history of airline travel was upended back in 1979 when Texas International Airlines introduced the first frequent flyer program. From there, loyalty programs exploded in popularity and are now commonplace across almost every industry. How loyalty makes money today At the heart of a loyalty […]
Google launches Data GIF Maker
Google launches Data GIF Maker to help storytellers convey information through animations.In an age of ubiquitous computing when we all have high-bandwidth video streaming capabilities in our pockets, the fact that the humble GIF continues to thrive is remarkable. But its success is testament to the 30-year-old file format’s continued support and its ability to convey […]
Facebook and Google dominate smartphones
Facebook has three and Google has six of the top 15 apps, says comScore.Measurement firm comScore released its latest round of online and mobile rankings for the US market. Since comScore began reporting on mobile app penetration roughly three years ago, Facebook has been and continues to be the number one app. Moreover, the entire top 15 […]
Marketing to Generation Z
Why Generation Z Should Be Included in Your Content Strategy. I’ll admit it: I’ve always been a bit befuddled by the letters assigned to generations. In fact, I remember the day that I lamentably found out that I wasn’t a member of Generation X. I had missed the mark by just a hair, and growing […]
