Web Development

Creating a website that draws traffic and helps with conversions should start with these eleven pages. Broadly speaking, your business’s website should tell visitors two things: what they need to know to make an intelligent decision about buying your products and what you want to tell them. A website can have a virtually limitless number of pages, but following are the major pages: Homepage While there are many variations of homepage approaches and designs, there …

Essential Elements Every Business’s Website Should Contain Read More »

One of the advantages of working for an agency is the volume of websites we get to evaluate. The majority of clients who sign up for ongoing SEO and/or content services will receive a content audit. Similar to a technical SEO audit, the results of the content audit should drive the strategies and priorities of the next stages of content work. Without the audit, you can’t create an effective strategy because you first need to …

8 Common Website Mistakes Read More »

Using psychology in web design can give a site a substantial competitive advantage and help increase its user engagements. In brief, psychology in web design is about using research-based predictions in human behavior to guide users to a particular element or piece of content. Use the following seven guidelines to strengthen a website’s design and impact. A website’s goal may vary, but psychology will always play a role in whether the site is able to …

Secrets for Impactful Web Design Read More »

For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance. Go back five or six years and we had so much more information on the keywords that users were searching for to reach our web content. All of this information was available transparently within Google Analytics, and you could get relatively accurate search volume estimates from within …

Your Google Rank Doesn’t Matter Anymore Read More »

Monitoring webpage performance is key to avoiding setbacks when algorithms change. Contributor Bobby Lyons points out ways to adapt everyday SEO activities so a website will thrive regardless of algorithm updates. Success in search engine optimization (SEO) requires not only an understanding of where Google’s algorithm is today but an insight to where Google is heading in the future. Based on my experience, it has become clear to me Google will place a stronger weight …

Website Speed & SEO Routine Read More »

After months of talk and speculation, Google has finally started to move forward with its plan to secure the web by enforcing HTTPS. Although HTTPS had previously only been a concern for e-commerce sites or sites with login functionality, this latest update affects significantly more sites. The vast majority of websites have a contact page (or something similar) that contains a contact or subscription form. Those forms almost always contain text input fields like the …

HTTPS: Traditional vs Encrypted vs Cloudflare Read More »