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Social Media

TikTok Basics – Authenticity and Brands

How can brands make the most of the emerging social media platform TikTok? Who is already taking advantage of the sizeable captive market the application already has? Keep reading, and we can answer some of these questions and tell you how to emulate the success of other ambitious companies. You’ve probably already seen the opportunity that TikTok presents – you’ve probably already seen the multitude of videos posted on different platforms with the TikTok watermark. …

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Instagram’s new shopping bag icon

Instagram is giving a select number of e-commerce brands a new feature to help with their e-commerce efforts on the platform. Starting today, certain advertisers can add a shopping bag icon to their Instagram Stories that will display more details about the featured product. Clicking on the shopping bag icon can display various types of product information, including more images of the featured product, images of other products contained in the story, descriptions and pricing …

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10 Social-Media Trends for 2018

Powerful social-media trends affecting both users and brands are strengthening and accelerating. In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices. Next year, social media is poised to create even more disruption as a number of new technological advancements go mainstream, and as …

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Emotional Hacks For A Strong Social Campaign

Facebook recently announced it would prioritize posts from friends and family over those from publishers. The implication? An already diminished organic reach will decline even further. Related: How to Sell With Emotion The only solution left for serious marketers may just be paid ads. But ads are not going to magically enchant your audience. In fact, consumer disenchantment with social media advertising is not peculiar to Facebook alone. Across social media channels, consumers are seeking content that feels “human” and improves their sense of …

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Best Time to Publish on Social Media

You work hard to post good content. Don’t let it be overlooked because of poor timing.You constantly pump out great content, so it’s only natural you want it to be seen by the most people possible. Strategic timing of the posts and sharing updates at peak times are among the best ways to increase your exposure organically. So, when are the peak times to post on social media? Tons of studies by respected companies have yielded …

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Your Social Media Is Only as Good as Your Content

Opinion: Content is the critical piece in the social media puzzle.It’s super easy to get caught up in the fanfare of social media and lose sight of what really matters.While pay-per-click ads, profile designs and strategies for amassing thousands of followers are certainly relevant, they aren’t everything. At the end of the day, your ability to profit from social media will only go as far as your content takes you. Why content matters Have you …

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6 Must-Do's for Effective Social Media Marketing

Six marketing experts give their best advice on how to grow an audience, regardless of your budget.A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes. Just like with traditional channels such as television commercials, radio spots and …

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2017: The year in social marketing so far

From Snap’s IPO to Facebook’s ad breaks to Instagram’s Stories, here are 2017’s biggest stories in social so far. The social marketing landscape shifts so quickly that a half-year review isn’t so much ridiculous as almost requisite, if only to keep track of what has changed already in 2017. When 2016 ended, Snapchat was a social darling, Facebook videos could be watched uninterrupted, and Instagram’s Stories product was smaller than Snapchat’s original. Then 2017 happened. …

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Why visual marketing should be a 2017 focus

The internet is becoming a progressively more visual medium, two deals announced last month should have enlightened them. If anyone doubted that the internet is becoming a progressively more visual medium, two deals announced last month should have enlightened them. Instagram revealed plans to create a live video function on its Instagram Stories platform, taking it up against Snapchat and Facebook Live. Unlike Facebook Live though, the short videos recorded by Instagram’s users will disappear …

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Facebook and Google dominate smartphones

Facebook has three and Google has six of the top 15 apps, says comScore.Measurement firm comScore released its latest round of online and mobile rankings for the US market. Since comScore began reporting on mobile app penetration roughly three years ago, Facebook has been and continues to be the number one app. Moreover, the entire top 15 has been relatively stable. The chart below reflects the current mobile audience reach of the identified apps. Top Apps April …

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