If you want to know how to get verified on Instagram, you’ve come to the right place. In this guide we’ll tell you how to apply for Instagram verification (that’s the easy part) and provide some tips to help you qualify (that’s the hard part). Let’s start with the easy part. What does Instagram verification mean? Instagram verification is how you prove that your Instagram account is the authentic presence of a notable public figure, …
How can brands make the most of the emerging social media platform TikTok? Who is already taking advantage of the sizeable captive market the application already has? Keep reading, and we can answer some of these questions and tell you how to emulate the success of other ambitious companies. You’ve probably already seen the opportunity that TikTok presents – you’ve probably already seen the multitude of videos posted on different platforms with the TikTok watermark. …
Instagram is giving a select number of e-commerce brands a new feature to help with their e-commerce efforts on the platform. Starting today, certain advertisers can add a shopping bag icon to their Instagram Stories that will display more details about the featured product. Clicking on the shopping bag icon can display various types of product information, including more images of the featured product, images of other products contained in the story, descriptions and pricing …
Powerful social-media trends affecting both users and brands are strengthening and accelerating. In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices. Next year, social media is poised to create even more disruption as a number of new technological advancements go mainstream, and as …
Facebook recently announced it would prioritize posts from friends and family over those from publishers. The implication? An already diminished organic reach will decline even further. Related: How to Sell With Emotion The only solution left for serious marketers may just be paid ads. But ads are not going to magically enchant your audience. In fact, consumer disenchantment with social media advertising is not peculiar to Facebook alone. Across social media channels, consumers are seeking content that feels “human” and improves their sense of …
You work hard to post good content. Don’t let it be overlooked because of poor timing.You constantly pump out great content, so it’s only natural you want it to be seen by the most people possible. Strategic timing of the posts and sharing updates at peak times are among the best ways to increase your exposure organically. So, when are the peak times to post on social media? Tons of studies by respected companies have yielded …
Opinion: Content is the critical piece in the social media puzzle.It’s super easy to get caught up in the fanfare of social media and lose sight of what really matters.While pay-per-click ads, profile designs and strategies for amassing thousands of followers are certainly relevant, they aren’t everything. At the end of the day, your ability to profit from social media will only go as far as your content takes you. Why content matters Have you …
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Six marketing experts give their best advice on how to grow an audience, regardless of your budget.A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes. Just like with traditional channels such as television commercials, radio spots and …
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From Snap’s IPO to Facebook’s ad breaks to Instagram’s Stories, here are 2017’s biggest stories in social so far. The social marketing landscape shifts so quickly that a half-year review isn’t so much ridiculous as almost requisite, if only to keep track of what has changed already in 2017. When 2016 ended, Snapchat was a social darling, Facebook videos could be watched uninterrupted, and Instagram’s Stories product was smaller than Snapchat’s original. Then 2017 happened. …
The internet is becoming a progressively more visual medium, two deals announced last month should have enlightened them. If anyone doubted that the internet is becoming a progressively more visual medium, two deals announced last month should have enlightened them. Instagram revealed plans to create a live video function on its Instagram Stories platform, taking it up against Snapchat and Facebook Live. Unlike Facebook Live though, the short videos recorded by Instagram’s users will disappear …
