Mobile

App store optimization is the most cost-effective method to organically increase your installs.Many startups spend huge amounts of money on advertising, yet neglect app store optimization. App store optimization is the most cost-effective method to organically increase your installs for a couple of reasons: According to Forrester, a staggering 63 percent of all app installs come from general browsing in the app store. By optimizing your app to be discovered through search, you can dramatically increase the number of downloads you receive …

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Snackable content and other opportunities from mobile’s surge.Get ready for micro-video. With more and more consumers turning mobile devices into video viewing platforms, attention spans are dissolving. There’s a greater demand than ever for video content that is snackable and easily digested. With their smartphones always handy, consumers are watching videos because, well, it’s something they can do instantly. They’re empowered to watch anywhere at any time and that’s changing how they engage with the …

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