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Marketers must reclaim the word ‘innovation’

“What can brands do to reclaim the term and showcase true innovative ideas and ways of doing business before the word becomes redundant?”Innovation is everywhere. Speak to any brand and they will be looking to innovate, have innovation as part of an overall strategy or be looking at ways to weave innovative thinking into their business. But […]

Prioritize Context to Personalize Your Marketing

Learn from lifestyle, interests and purchase intent. Marketers know they need to personalize their messaging to reach and engage consumers. The problem is, they’re just not sure how to execute it successfully. Too often, they believe they can home in on personalization by identifying data patterns but that’s just one hurdle. More importantly, they need to prioritize […]

Creating an Influencer Marketing Campaign

Don’t hire an influencer for your social media marketing until you’ve considered these six things.Influencer marketing is rapidly growing in popularity and demand — there isn’t a more powerful marketing channel for driving brand awareness. Brands are quickly understanding that a successful campaign can’t just be thrown together — there are many components that must […]

Is coding a must-have skill for marketers?

Should marketers add coding to their ever growing skillset or is it better to build “whole-brained” teams that possess complementary skills? Highly creative, commercially savvy and digitally literate – just some of the attributes required of marketers in 2017. And it doesn’t stop there. Over the past few years there have been a growing number […]

Marketing and artificial intelligence

“The ways marketers are currently taking advantage of AI to transform their strategies.The headlines say ad tech is dying or even proclaim that it’s dead. Consolidation is inevitable, no doubt, but I suggest that ad tech is evolving. Anyone who says that ad tech is dying is simply looking in the wrong place. Sure, buying and […]

5 Digital Trends You Must Capitalize On Now

Take a look at the top trends to keep an eye on to stay a step ahead of the competition. Many digital marketers believe that their brand provides a positive user experience. However, in many cases, the consumer feels differently. This disconnect can damage brand reputations and hinder the success of marketing efforts. We now […]

Easy Ways to Make Your Business Stand Out

7 easy ways to make your business stand out from the crowd. You might have noticed Creative Market is becoming more competitive. Competition is great. It means more high-quality options for customers. But it’s also a challenge for shop owners. It makes it harder to stand out from the crowd. The good news is there’s […]

State of Digital Marketing

Digital marketing is one of those areas that’s become, in a way, all-encompassing. There’s social media, there’s SEO, and there are the analytics that come with both. And with the rapid pace at which digital marketing evolves, it can be difficult and confusing to prioritize which parts deserve your attention. To find out where digital […]

Marketing to Generation Z

Why Generation Z Should Be Included in Your Content Strategy. I’ll admit it: I’ve always been a bit befuddled by the letters assigned to generations. In fact, I remember the day that I lamentably found out that I wasn’t a member of Generation X. I had missed the mark by just a hair, and growing […]