fbpx

Marketing

The Consumer Sales Cycle

Marketing funnels of consumer products are the various paths on which potential customers travel to reach their destination: the purchase of a product. Each potential customer enters onto a path from a different point of product awareness, such as a social media marketing channel or an online advertisement, and then continues along the path, intersecting with other paths of potential customers. Along the way, on each of these paths through the funnel, you create marketing …

The Consumer Sales Cycle Read More »

Get your content discovered

Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website. It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As marketers pad their budgets with more money to invest in content marketing this year, one strategy that often gets overlooked …

Get your content discovered Read More »

Creating Share-Worthy Content with Massive Distribution

When emotionally-charged content is placed in front of the right audience, it can spread at an incredible rate. We recently had this happen with a Fractl client campaign called Perceptions of Perfection, which we executed for Superdrug Online Doctor. Here’s a look at the results during the first few days of the campaign launch: It was also endorsed by Sofia Vergara on Facebook, putting it in front of her 7.7 million followers: And we were contacted by …

Creating Share-Worthy Content with Massive Distribution Read More »

Email Signatures That Drive Conversions

Email is still the workhorse of digital marketing. In fact, the number of emails sent and received per day total over 205 billion, according to The Radicati Group Email Statistics Report. There are no other marketing channels as effective and efficient as email — but there still might be a use for email your team is overlooking: employee email. Your employees interact with prospective customers, current customers, job candidates, partners, vendors, and industry influencers daily on a …

Email Signatures That Drive Conversions Read More »

For email, experience is everything

Through email, you individually address people who have different wants, needs, habits and relationships with your company. When you put it in this context, as opposed to thinking of email as a lever to drive more money from a homogeneous existing customer base, it becomes more of a human medium. This is not to say that you shouldn’t focus on driving the money, but how you execute it could be improved. Start with the brand …

For email, experience is everything Read More »

Better email subject lines this holiday season

With kids back in school, email marketing campaigns have moved away from end-of-summer deals and backpack wish lists and switched over to the holidays. The holiday season seems to get earlier every year, so it’s important for email marketers to get a head start on what is going to resonate with consumers. During the last holiday season, my employer tracked almost 8 billion emails and found that brands sent 14.5 percent (registration required) more emails to subscribers during the …

Better email subject lines this holiday season Read More »

Hyper-Personalized Messages

How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key to earning email readers’ loyalty.”For years, email marketing has been circling around an ideal center without ever reaching it. That center has become known as “hyper-personalization.” Yes, the sought-after email “segment of one,” the email marketer’s Holy Grail — the perfect email campaign. Call it what you will, but hyper-personalization is now the gravitational …

Hyper-Personalized Messages Read More »

Content management, biggest educational need

Content Marketing Institute’s latest survey aims to better understand how content marketers are managing their content strategy.”According to Content Marketing Institute’s latest survey of marketers, learning how to better use their content management marketing technology is posing a significant challenge for marketers. Sixty-six percent of the marketers polled claimed “How to better use technology to mange content as a business asset” as their greatest educational need in regard to content management. It was the most …

Content management, biggest educational need Read More »

16 Video Marketing Statistics to Inform Your Q4 Strategy

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation.” As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video is long past the status of an “up-and-coming” marketing tactic. It’s here, and it’s an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. The most …

16 Video Marketing Statistics to Inform Your Q4 Strategy Read More »

People-based marketing requires good people

Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its fullest.People-based marketing is grounded in the ability to really know the person to whom you are marketing. It’s not a new concept. From its earliest days with the postal service through its evolution into telemarketing, email, SMS and push, it has evolved. Now, marketers have the ability …

People-based marketing requires good people Read More »

Scroll to Top