Brand Loyalty Remains High

Brand loyalty remains high at 89%, driven by product and price rather than service. Last year, Yotpo found that 90% of consumers surveyed considered themselves brand loyal, in contrast to the conventional thinking that loyalty was dead. That number hasn’t changed, according to this year’s survey of 2,100 U.S. adults; 89.1% of consumers said they were brand loyal, with 25% saying they were more loyal than last year. ‘I tend to buy from the same brand.’ The survey …

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The year of influencer marketing for B2B

Think influencer marketing is only for B2C brands? Contributor Michael Brito explains how the principles of this highly effective technique can be applied to B2B markets. Total brand spending on influencer marketing was $81 billion in 2016 and is projected to reach $101 billion by 2020, according to a 2017 study from the Association of National Advertisers and PQ Media. It’s not stated how much of that investment will come from consumer or B2B brands, …

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18 Professional Voicemail Greetings

I have a confession to make: I haven’t recorded a new voicemail greeting since 2014. In the past four years, I (hopefully) have become more articulate, poised, and self-assured. But hear my voicemail recording, and you’d think I was still new to the work world, a little unsure of myself — and probably not an authority. Obviously I need toupdate it. And if you haven’t changed your voicemail greeting in over a year, you’re likely …

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Demand for Creative Entrepreneurship

The most popular “crazy” idea in recent years was Facebook. What kinds of crazy ideas do you have? Because they’re really hot right now. The definition for “business” in past centuries and for several years into this one might be summed up as “providing goods and services to satisfy human needs and desires.” But, today, this basic concept alone won’t fly if you want to thrive and find yourself a piece of the entrepreneurship pie. Indeed, there are …

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Integrating workplace wellbeing into performance management

Integrating mental and emotional wellbeing into performance management is helping brands create environments where engaged and resilient teams feel able to thrive. Wellbeing in the workplace is an area of increasing focus for companies keen to improve their culture, working environment and employee performance. However, to make a real difference businesses must take a holistic approach that goes beyond pure physical health to focus on mental and emotional wellbeing too. Organisations from every sector are …

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Business as usual is holding you back

Are you clinging to outdated marketing approaches and technologies? Columnist Sonjoy Ganguly says it’s time to shake things up and unlock ABM’s potential. “If you always do what you’ve always done, you’ll always get what you’ve always got.” This is the statement I made to my wife while we were dating, when she had concerns about my history of commitment issues. Sounds self-evident, doesn’t it? But, seven years and two kids later, it’s clear that this …

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The marketer’s guide to loyalty

The smart marketer’s guide to loyalty in a blockchain world.The history of airline travel was upended back in 1979 when Texas International Airlines introduced the first frequent flyer program. From there, loyalty programs exploded in popularity and are now commonplace across almost every industry. How loyalty makes money today At the heart of a loyalty program lie a few key concepts: For the most avid users, it increases high value purchases significantly above the cost …

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