The marketer’s guide to loyalty
The smart marketer’s guide to loyalty in a blockchain world.The history of airline travel was upended back in 1979 when Texas International Airlines introduced the first frequent flyer program. From there, loyalty programs exploded in popularity and are now commonplace across almost every industry. How loyalty makes money today At the heart of a loyalty program lie a few key concepts: For the most avid users, it increases high value purchases significantly above the cost …