The marketer’s guide to loyalty

The smart marketer’s guide to loyalty in a blockchain world.The history of airline travel was upended back in 1979 when Texas International Airlines introduced the first frequent flyer program. From there, loyalty programs exploded in popularity and are now commonplace across almost every industry. How loyalty makes money today At the heart of a loyalty program lie a few key concepts: For the most avid users, it increases high value purchases significantly above the cost …

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Google launches Data GIF Maker

Google launches Data GIF Maker to help storytellers convey information through animations.In an age of ubiquitous computing when we all have high-bandwidth video streaming capabilities in our pockets, the fact that the humble GIF continues to thrive is remarkable. But its success is testament to the 30-year-old file format’s continued support and its ability to convey information (and entertain) without requiring huge processing power. Indeed, GIFs continue to be used for many purposes, which is why Google …

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