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Martech Today

Content management, biggest educational need

Content Marketing Institute’s latest survey aims to better understand how content marketers are managing their content strategy.”According to Content Marketing Institute’s latest survey of marketers, learning how to better use their content management marketing technology is posing a significant challenge for marketers. Sixty-six percent of the marketers polled claimed “How to better use technology to mange content as a business asset” as their greatest educational need in regard to content management. It was the most …

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Marketing and artificial intelligence

“The ways marketers are currently taking advantage of AI to transform their strategies.The headlines say ad tech is dying or even proclaim that it’s dead. Consolidation is inevitable, no doubt, but I suggest that ad tech is evolving. Anyone who says that ad tech is dying is simply looking in the wrong place. Sure, buying and selling ads in squares and rectangles is becoming commoditized, and users are boycotting them. And why not? It’s 20-year-old format; you …

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5 Digital Trends You Must Capitalize On Now

Take a look at the top trends to keep an eye on to stay a step ahead of the competition. Many digital marketers believe that their brand provides a positive user experience. However, in many cases, the consumer feels differently. This disconnect can damage brand reputations and hinder the success of marketing efforts. We now live in a customer-first world. Consumers today have their choice of countless companies within nearly every conceivable niche, and it’s up …

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Why visual marketing should be a 2017 focus

The internet is becoming a progressively more visual medium, two deals announced last month should have enlightened them. If anyone doubted that the internet is becoming a progressively more visual medium, two deals announced last month should have enlightened them. Instagram revealed plans to create a live video function on its Instagram Stories platform, taking it up against Snapchat and Facebook Live. Unlike Facebook Live though, the short videos recorded by Instagram’s users will disappear …

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