People-based marketing requires good people
Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its fullest.People-based marketing is grounded in the ability to really know the person to whom you are marketing. It’s not a new concept. From its earliest days with […]
Marketers must reclaim the word ‘innovation’
“What can brands do to reclaim the term and showcase true innovative ideas and ways of doing business before the word becomes redundant?”Innovation is everywhere. Speak to any brand and they will be looking to innovate, have innovation as part of an overall strategy or be looking at ways to weave innovative thinking into their business. But […]
Is coding a must-have skill for marketers?
Should marketers add coding to their ever growing skillset or is it better to build “whole-brained” teams that possess complementary skills? Highly creative, commercially savvy and digitally literate – just some of the attributes required of marketers in 2017. And it doesn’t stop there. Over the past few years there have been a growing number […]
Business as usual is holding you back
Are you clinging to outdated marketing approaches and technologies? Columnist Sonjoy Ganguly says it’s time to shake things up and unlock ABM’s potential. “If you always do what you’ve always done, you’ll always get what you’ve always got.” This is the statement I made to my wife while we were dating, when she had concerns about […]
2017: The year in social marketing so far
From Snap’s IPO to Facebook’s ad breaks to Instagram’s Stories, here are 2017’s biggest stories in social so far. The social marketing landscape shifts so quickly that a half-year review isn’t so much ridiculous as almost requisite, if only to keep track of what has changed already in 2017. When 2016 ended, Snapchat was a […]
Google’s Smart display campaigns – 7 things to know
Google rolled out Smart display campaigns in April. When it comes to digital marketing, efficiency is the name of the game. You’re busy, and there’s a never-ending task list filled with budgets, creatives and audiences. What if you could automate them in one easy workflow? You can increase your productivity, spend more time on strategy […]
5 must-do technical SEO audit items in 2017
In recent months, we’ve seen many important technically focused Google announcements, such as an update on JavaScript crawling support, the migration toward mobile-first indexing, the release and extended support of AMP in search results and the expansion of search results features, from rich snippets to cards to answers.As a result, a number of technical items […]
Is retargeting dying?
Since third-party cookies are crumbling, it’s time to ask if the days of ads following you everywhere are numbered. Third-party cookies have become the black sheep of digital advertising. Apple’s Safari browser has blocked them. Google’s Chrome — now becoming an arbiter of ad quality — makes it relatively easy to avoid them. And some ad blockers can’t tolerate them. Plus, GDPR will hit […]
Facebook and Google dominate smartphones
Facebook has three and Google has six of the top 15 apps, says comScore.Measurement firm comScore released its latest round of online and mobile rankings for the US market. Since comScore began reporting on mobile app penetration roughly three years ago, Facebook has been and continues to be the number one app. Moreover, the entire top 15 […]
