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Entrepreneur

6 Must-Do's for Effective Social Media Marketing

Six marketing experts give their best advice on how to grow an audience, regardless of your budget.A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes. Just like with traditional channels such as television commercials, radio spots and …

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Creating an Influencer Marketing Campaign

Don’t hire an influencer for your social media marketing until you’ve considered these six things.Influencer marketing is rapidly growing in popularity and demand — there isn’t a more powerful marketing channel for driving brand awareness. Brands are quickly understanding that a successful campaign can’t just be thrown together — there are many components that must work together for it to deliver a return. Here are six must-do’s when creating an influencer marketing campaign. 1. Identify …

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5 Habits That Improve your Mental State

Most entrepreneurs have an intuitive understanding that mental health is important to the success of their business. Being an entrepreneur is a lonely, difficult journey. You’re running your own business and dealing with the fact that your financial security is directly tied to your company ‘s success. So, it’s challenge to simply cope with all this, but actually being able to thrive at the same time is a different story altogether. Since many of the …

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