The Secret to Making Facebook Ads Work for Your Business
Did you know that the attention of a goldfish is nine seconds? Ours is shorter — we only have an attention span of eight seconds. So, when it comes to catching the eye of a potential customer, you got to be quick, engaging and to the point. This is where Facebook ads come in. The channel […]
Essential Elements Every Business’s Website Should Contain
Creating a website that draws traffic and helps with conversions should start with these eleven pages. Broadly speaking, your business’s website should tell visitors two things: what they need to know to make an intelligent decision about buying your products and what you want to tell them. A website can have a virtually limitless number […]
10 Social-Media Trends for 2018
Powerful social-media trends affecting both users and brands are strengthening and accelerating. In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices. Next year, […]
Emotional Hacks For A Strong Social Campaign
Facebook recently announced it would prioritize posts from friends and family over those from publishers. The implication? An already diminished organic reach will decline even further. Related: How to Sell With Emotion The only solution left for serious marketers may just be paid ads. But ads are not going to magically enchant your audience. In fact, consumer disenchantment with social media advertising is […]
The Consumer Sales Cycle
Marketing funnels of consumer products are the various paths on which potential customers travel to reach their destination: the purchase of a product. Each potential customer enters onto a path from a different point of product awareness, such as a social media marketing channel or an online advertisement, and then continues along the path, intersecting […]
Demand for Creative Entrepreneurship
The most popular “crazy” idea in recent years was Facebook. What kinds of crazy ideas do you have? Because they’re really hot right now. The definition for “business” in past centuries and for several years into this one might be summed up as “providing goods and services to satisfy human needs and desires.” But, today, this […]
Best Time to Publish on Social Media
You work hard to post good content. Don’t let it be overlooked because of poor timing.You constantly pump out great content, so it’s only natural you want it to be seen by the most people possible. Strategic timing of the posts and sharing updates at peak times are among the best ways to increase your […]
5 Ways to Improve Your Entrepreneurial Creativity
For starters, don’t use your phone as an alarm clock.Entrepreneurs have to be a bottomless pit of creativity, don’t they? Not only do we have to dream up big ideas, we also have to innovate new ways of executing them. And the sheer number of hours it takes to build a successful business can also […]
First 20 Minutes of Your Day
Engage a positive routine right after waking, and you’ll tap into the power of your subconscious brain.You all know about that morning-routine thing: Everyone raves that waking up early and sticking to your routine will help you get more done. But whether you get out of bed at 5 a.m. or 3 p.m., it’s the […]
Get the Most Downloads for Your App
App store optimization is the most cost-effective method to organically increase your installs.Many startups spend huge amounts of money on advertising, yet neglect app store optimization. App store optimization is the most cost-effective method to organically increase your installs for a couple of reasons: According to Forrester, a staggering 63 percent of all app installs come from general […]
