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Entrepreneur

The Secret to Making Facebook Ads Work for Your Business

Did you know that the attention of a goldfish is nine seconds? Ours is shorter — we only have an attention span of eight seconds. So, when it comes to catching the eye of a potential customer, you got to be quick, engaging and to the point. This is where Facebook ads come in. The channel is ideal for companies looking to quickly influence the right demographic for your business. As the author of the Amazon …

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Essential Elements Every Business’s Website Should Contain

Creating a website that draws traffic and helps with conversions should start with these eleven pages. Broadly speaking, your business’s website should tell visitors two things: what they need to know to make an intelligent decision about buying your products and what you want to tell them. A website can have a virtually limitless number of pages, but following are the major pages: Homepage While there are many variations of homepage approaches and designs, there …

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10 Social-Media Trends for 2018

Powerful social-media trends affecting both users and brands are strengthening and accelerating. In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices. Next year, social media is poised to create even more disruption as a number of new technological advancements go mainstream, and as …

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Emotional Hacks For A Strong Social Campaign

Facebook recently announced it would prioritize posts from friends and family over those from publishers. The implication? An already diminished organic reach will decline even further. Related: How to Sell With Emotion The only solution left for serious marketers may just be paid ads. But ads are not going to magically enchant your audience. In fact, consumer disenchantment with social media advertising is not peculiar to Facebook alone. Across social media channels, consumers are seeking content that feels “human” and improves their sense of …

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The Consumer Sales Cycle

Marketing funnels of consumer products are the various paths on which potential customers travel to reach their destination: the purchase of a product. Each potential customer enters onto a path from a different point of product awareness, such as a social media marketing channel or an online advertisement, and then continues along the path, intersecting with other paths of potential customers. Along the way, on each of these paths through the funnel, you create marketing …

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Demand for Creative Entrepreneurship

The most popular “crazy” idea in recent years was Facebook. What kinds of crazy ideas do you have? Because they’re really hot right now. The definition for “business” in past centuries and for several years into this one might be summed up as “providing goods and services to satisfy human needs and desires.” But, today, this basic concept alone won’t fly if you want to thrive and find yourself a piece of the entrepreneurship pie. Indeed, there are …

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Best Time to Publish on Social Media

You work hard to post good content. Don’t let it be overlooked because of poor timing.You constantly pump out great content, so it’s only natural you want it to be seen by the most people possible. Strategic timing of the posts and sharing updates at peak times are among the best ways to increase your exposure organically. So, when are the peak times to post on social media? Tons of studies by respected companies have yielded …

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5 Ways to Improve Your Entrepreneurial Creativity

For starters, don’t use your phone as an alarm clock.Entrepreneurs have to be a bottomless pit of creativity, don’t they? Not only do we have to dream up big ideas, we also have to innovate new ways of executing them. And the sheer number of hours it takes to build a successful business can also lead to creative burnout, which is, of course, counterintuitive. “Creativity is a process that you can’t force,” says Molly Reynolds, …

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First 20 Minutes of Your Day

Engage a positive routine right after waking, and you’ll tap into the power of your subconscious brain.You all know about that morning-routine thing: Everyone raves that waking up early and sticking to your routine will help you get more done. But whether you get out of bed at 5 a.m. or 3 p.m., it’s the first 20 minutes of your day that can set you up for success. The brain produces electrical patterns, often referred …

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Get the Most Downloads for Your App

App store optimization is the most cost-effective method to organically increase your installs.Many startups spend huge amounts of money on advertising, yet neglect app store optimization. App store optimization is the most cost-effective method to organically increase your installs for a couple of reasons: According to Forrester, a staggering 63 percent of all app installs come from general browsing in the app store. By optimizing your app to be discovered through search, you can dramatically increase the number of downloads you receive …

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