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AdWeek

Your Social Media Is Only as Good as Your Content

Opinion: Content is the critical piece in the social media puzzle.It’s super easy to get caught up in the fanfare of social media and lose sight of what really matters.While pay-per-click ads, profile designs and strategies for amassing thousands of followers are certainly relevant, they aren’t everything. At the end of the day, your ability to profit from social media will only go as far as your content takes you. Why content matters Have you …

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Prioritize Context to Personalize Your Marketing

Learn from lifestyle, interests and purchase intent. Marketers know they need to personalize their messaging to reach and engage consumers. The problem is, they’re just not sure how to execute it successfully. Too often, they believe they can home in on personalization by identifying data patterns but that’s just one hurdle. More importantly, they need to prioritize context. Doing so will maximize one-to-one marketing campaigns and allow brands to become closer to the consumer by understanding their …

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The Bold New World of Micro-Video

Snackable content and other opportunities from mobile’s surge.Get ready for micro-video. With more and more consumers turning mobile devices into video viewing platforms, attention spans are dissolving. There’s a greater demand than ever for video content that is snackable and easily digested. With their smartphones always handy, consumers are watching videos because, well, it’s something they can do instantly. They’re empowered to watch anywhere at any time and that’s changing how they engage with the …

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