The Secret to Making Facebook Ads Work for Your Business
Did you know that the attention of a goldfish is nine seconds? Ours is shorter — we only have an attention span of eight seconds. So, when it comes to catching the eye of a potential customer, you got to be quick, engaging and to the point. This is where Facebook ads come in. The channel […]
Google’s Smart display campaigns – 7 things to know
Google rolled out Smart display campaigns in April. When it comes to digital marketing, efficiency is the name of the game. You’re busy, and there’s a never-ending task list filled with budgets, creatives and audiences. What if you could automate them in one easy workflow? You can increase your productivity, spend more time on strategy […]
Is retargeting dying?
Since third-party cookies are crumbling, it’s time to ask if the days of ads following you everywhere are numbered. Third-party cookies have become the black sheep of digital advertising. Apple’s Safari browser has blocked them. Google’s Chrome — now becoming an arbiter of ad quality — makes it relatively easy to avoid them. And some ad blockers can’t tolerate them. Plus, GDPR will hit […]
