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The Secret to Making Facebook Ads Work for Your Business

Did you know that the attention of a goldfish is nine seconds? Ours is shorter — we only have an attention span of eight seconds. So, when it comes to catching the eye of a potential customer, you got to be quick, engaging and to the point. This is where Facebook ads come in. The channel is ideal for companies looking to quickly influence the right demographic for your business. As the author of the Amazon …

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Google’s Smart display campaigns – 7 things to know

Google rolled out Smart display campaigns in April. When it comes to digital marketing, efficiency is the name of the game. You’re busy, and there’s a never-ending task list filled with budgets, creatives and audiences. What if you could automate them in one easy workflow? You can increase your productivity, spend more time on strategy and finally plan that summer getaway to Italy. Two months ago, Google (my employer) launched Smart display campaigns to automate display campaigns …

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Is retargeting dying?

Since third-party cookies are crumbling, it’s time to ask if the days of ads following you everywhere are numbered. Third-party cookies have become the black sheep of digital advertising. Apple’s Safari browser has blocked them. Google’s Chrome — now becoming an arbiter of ad quality — makes it relatively easy to avoid them. And some ad blockers can’t tolerate them. Plus, GDPR will hit them hard next year in Europe and possibly elsewhere (since European Union citizens are everywhere). Third-party cookies are utilized for …

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